![]() "To suggest that an unadulterated apple is not a desirable food, that add-ons are needed to make it a 'good' food sends a terrible mixed message to our children. ![]() "Kellogg should be ashamed - a new low even for them," said nutrition specialist Madelyn Fernstrom at the University of Pittsburgh Medical Center. Many nutritionists supported CSPI's complaint and voiced concern over the negative portrayal of an apple. It is not intended to disparage apples or discourage children from eating apples." The current Apple Jacks campaign is designed to be a lighthearted and fun way to communicate the cinnamon great taste of the cereal. "Kellogg has a longstanding commitment to advertise in a responsible manner. Kellogg issued the following statement to defend the campaign. They say the ad's depiction of the apple suggest that Apple Jacks cereal is better than the real "sour" fruit. The advertising campaign is under fire from non-profit groups the Center for Science in the Public Interest and the Produce for Better Health Foundation. His counterpart is the "laid back" and "happy" Jamaican cinnamon stick, CinnaMon, sweetly protecting Apple Jacks cereal from "bad" apple flavor. Kellogg's new mascot for its Apple Jacks cereal is an animated apple who is "sour," "grouchy," and hangs out in an alley. It's a slow-burn show when it doesn't need to be, and it really shouldn't have been.J— - Could one bad apple spoil our children's nutrition habits? Some nutritionists and scientists, concerned with a negative portrayal of the fruit in a new Kellogg's television commercial, say yes. The series attempts to show the events through numerous perspectives, but when most of the characters are already underwritten, you'll mostly spend your time wondering when Elba will pop back up onscreen. It's these kinds of elements that could have been trimmed down to bring back at least some sense of suspense. Hijack also spends a large chunk of time with a subplot revolving around Sam's ex-wife Marsha ( Christine Adams) and her boyfriend Daniel ( Max Beesley) as they try to break Tom's son out of his shell. The show would benefit from more of a binge-worthy format, but with Apple releasing episodes weekly, it's hard to see audiences caring enough to stick around week-to-week. Imagine if 24 was brought back for another revival, but instead of Jack Bauer thwarting terrorists in exciting globe-trotting adventures, he's confined to an airplane full of mostly obnoxious passengers who you couldn't care less about. Hijack likely would have worked much better as a two-hour movie rather than a miniseries, as the story begins to get tedious in its latter episodes before finally becoming more compelling in its finale. ![]() ![]() In that sense, it is more similar to a show like the BBC's Bodyguard, starring Richard Madden. Hijack does do a decent enough job of creating a believable tone and treats the premise in a way that is never too exploitative. Rather, creators George Kay and Jim Field Smith hope to bring much of the thrills through dialogue, and after a while, it becomes pretty repetitive, especially for a series that runs for nearly seven hours. There isn't as much hand-to-hand combat and gunplay, mainly because it really wouldn't make sense for its characters. Instead, he's just a regular upper-class man who attempts to use his white-collar business skills of negotiating to deal with terrorists who are trying to ignite a global conflict. The first handful of episodes do show a lot of promise unlike a film like Non-Stop, Elba's Tom Nelson isn't some veteran air marshal who has been thrust into his most daring case yet. Much of Hijack feels familiar, from the simple setup, added familial drama, and twists and turns - even down to the title.
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